Too many marketers spend way too much time on the mechanics of list building without really understanding why they're building it and how to do it effectively. It is this mechanical approach that usually leads to utter disaster. Well, in this article, I'm going to share with you some of the whys and hows so you can give yourself a better chance at building a large and profitable list.
Probably the most important part of the process is understanding your target market. See, people who opt into your list are doing so for one reason only...because they believe that you're going to solve a problem that they're having. If you don't do that, they have no reason to opt in. But how do we get through to these people? How do we convince them that they MUST opt into our list?
The best way is to reach inside of the mind of the prospect. We need to understand why they're looking for a solution, which means we have to understand the problem. This is where we, as Internet marketers, are at a disadvantage, especially if we're just promoting an affiliate product to solve some problem that we ourselves don't have. I mean let's face it, if you're selling a book on how to treat asthma without knowing what it's like to have asthma, you can't really identify with the sufferer.
So how do we identify with the sufferer? There is only one way, short of having the problem ourselves. We have to go to forums and actually look and see what these sufferers are talking about. Let me tell you something, I have been to some of these health forums and the stories there could just about break your heart. There is some real suffering in the world. Understanding that suffering and being able to relate to it is the first step in gaining the trust of your prospect.
After we do that much, the rest is really easy. Simply write copy (or have a copywriter do it) that hits the hot buttons of these people. That will be the basis for your sales page. From there, you just work backwards. The opt in page will briefly explain what your free report (you do have one, right?) is going to teach them and inside the free report, you'll give them the link to your sales page. If the free report has hit all the right psychological buttons, you should have no problem making the sale.
It all begins with understanding your prospect.
And that, my friend, is the psychology behind building your list.
To YOUR Success,
Steven Wagenheim
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